Cultural Resonance Score
Our proprietary metric that measures how naturally a brand message fits within a cultural conversation — not just whether people saw it.
Our Impact
Real outcomes,
not vanity metrics.
We track what matters: cultural resonance, community trust, creator equity, and lasting brand affinity across Southeast Asia's most dynamic markets.
Key Impact Metrics
200+
Creator partners across 8 markets
Representing authentic voices in Indonesia, Thailand, Philippines, Vietnam, Malaysia, Singapore, Myanmar, and Cambodia.
12M+
Monthly audience reach
Engaged communities — not passive impressions. Audiences that trust, interact, and act on creator recommendations.
4.2×
Average engagement uplift
Our culturally-native campaigns consistently outperform imported Western playbooks by over 4× in meaningful engagement.
92%
Creator retention rate
Creators stay because we treat them as partners, not channels. Fair compensation, creative control, and long-term growth.
50+
Brand campaigns delivered
From global Fortune 500 brands to ambitious regional challengers — each one customized for cultural fit.
3.8×
Brand recall improvement
Campaigns built with cultural intelligence don't just perform — they're remembered. Brand recall nearly 4× industry average.
How We Measure
Beyond impressions.
Traditional metrics miss what matters. We developed frameworks that capture cultural resonance — the deeper signal that predicts long-term brand success in Asian markets.
Community Trust Index
Tracks sentiment shifts and community response over time — revealing whether a brand is genuinely welcomed or merely tolerated.
Long-term Affinity
We follow up 90 days post-campaign. Sustainable brand affinity — not just a spike that fades — is the real measure of success.
Want results like these?
Every partnership is custom. Tell us about your brand, your goals, and the markets that matter to you — and we'll show you what's possible.